WE ARE THE NEW
- Brand Audit + Reposition.
- Brand Strategy
- Visual Identity
Client
Year
About.
“Level up your habit”
WE were charged with giving a failed start-up attempt, a fresh start. Taking a no nonsense approach to building a coffee brand built on leveling up your daily coffee ritual and transforming it into a high performance habit with nootropics, natural mood enhancers and essential oils–yes essential oils.
Sunshine Coffee is on a mission to help you wake up better, by leveling up your habit.
Who wants coffee, when you can drink COFFEE!
Lavender, Vanilla Coffee Latte in the morning? Who doesn’t want a mellow lift?
The mission.
Re-Create a failed start-ups Coffee brand that aims to build the next BIG thing in high performance–COFFEE.
“Level up your habit”
WE were charged with giving a failed start-up attempt, a fresh start. Taking a no nonsense approach to building a coffee brand built on leveling up your daily coffee ritual and transforming it into a high performance habit with nootropics, natural mood enhancers and essential oils–yes essential oils.
Lavender, Vanilla Coffee Latte in the morning? Who doesn’t want a mellow lift?
Building the concept.
First, the main goal was to re-create a commercial brand that could compete with Bulletproof but with mind enhancing nootropics, superfoods and natural oils. It’s coffee, just better.
The Problem: Coffee is naturally very acidic, causes shakes, nervous system withdrawal and several other effects that aren’t so fun to manage for most.
The Solution: What is coffee didn’t have to be so addictive, acidic and bad for us. How can we drink coffee daily and reap more benefits? Coffee with a boost. With further research, we unlocked a BIG desire for these types of products. So we started with what everyone buys– coffee in bulk, our proprietary blend of medium roasted coffee enhanced with MCT’S.
The products that followed are nootropic and superfood blends that can be added to each cup, taken on the go and with you on the road. Leveling up your habit just got a whole lot more fun!
Impressive result.
Packaged for commercial appeal. Bold font, simple presentation, warm and happy color palette. Updated packaging still in beta.
“I don’t drink coffee, I drink COFFEE!”
