--- Case Study

Show Me Face

360 Brand Creation/ Development

WE ARE THE NEW

  • 360 Brand Creation
  • Brand Strategy
  • Visual Identity

Client

SHOW ME FACE

Year

2021

About.

“Where beauty begins”

The Mission:

Create a direct-to-consumer organic skincare line for the Gen Y and Z markets.
The problem: Tired skin, over saturation and buyer fatigue, no real emotional connection to what they’re using.

The Solution: Give this woman skincare she can feel deeply proud to use so completely, that her obsession becomes cult-like.

Empowering you to love the skin you’re in, turning you into an ozoned, organics obsessed fanatic; where cult like obsession, meets self care on steroids.

The mission.

Create a direct-to-consumer organic skincare line, that combines humor, transparency with luxury materials for the Gen Y and Gen Z markets.

WE began by taking the parent company market research data and built our concept from the findings. We wanted to answer the following questions: what was the appetite in the market for an ozonated and organic skin care line? And how can we separate ourselves?

Turns out there was a BIG desire for something more stripped down, emotional and raw but with an element of humor, surprise and inclusivity. High quality materials meet full transparency with storytelling rooted in authenticity, which is at the core of Show Me Face.

What emerged was a line that was thoughtful, approachable and charming. Exploring the concept of beauty beyond skin deep, we didn’t want to come off as a cliché, but a good story can make a cliché original. Where beauty begins is the origin of ours. Moving beyond the boundaries of impossible beauty standards to embrace true individuality while still maintaining the highest level of natural and quality materials. 

So go ahead, show some face. 

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Building the concept.

WE didn’t mess around with this one. Charged with creating a skincare line that begins with the absolute purest process of ozonation, with organic essential oils, botanicals and superfoods to give you skin so radiant you’ll be wishing you found us earlier.

The problem: Tired skin, over saturation and buyer fatigue, no real emotional connection to what they’re using. 

The Solution: Give this woman skincare she can feel deeply proud to use so completely, that her obsession becomes cult-like. 

What emerged was a line that was thoughtful, approachable and charming. Exploring the concept of beauty beyond skin deep, we didn’t want to come off as a cliché, but a good story can make a cliché original. Where beauty begins is the origin of ours. Moving beyond the boundaries of impossible beauty standards to embrace true individuality while still maintaining the highest level of natural and quality materials. 

So go ahead, show some face. 

Impressive result.

Packaged for commercial appeal. We wanted something simple yet elegant for the discerning fashionista. A vast product line gave the opportunity to play with different packaging options that are still in development.

“Beauty is within, but a great skincare routine helps”

WE ARE THE NEW
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