--- Case Study

Agave Denim

360 Brand Creation/ Development

WE ARE THE NEW

  • Fragrance Development
  • Brand Creation
  • Brand Strategy

Client

AGAVE DENIM

Year

2019-2021

About.

“Elevating Modern Classics”

The Mission:

WE were charged with giving Agave a new brand experience. We started with new brand identity and packaging. Then we moved into the website, content creation, new mission, vision, and overall image. Lastly we tackled the product. It was an intensive project and we loved it. We were given freedom to do our thing and we delivered in spades.

American classics, elevated. Yes please!

The mission.

Re-brand Agave for the direct-to-consumer market that has a modern feel and more storytelling.

WE were charged with giving Agave a new brand experience. We started with new brand identity and packaging. Then we moved into the website, content creation, new mission, vision, and overall image. Lastly we tackled the product. It was an intensive project and we loved it. We were given freedom to do our thing and we delivered in spades.

WE really put our hearts into this project. This was a repeat project for our founder. We had free reign to execute on all levels. Embarking on a new strategy, packaging, visual identity, content, video, message, mission and completely new brand experience– it was a dream project. 

American classics, elevated. Yes please! 

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Building the concept.

15 YEARS of RICH History

Agave is a brand rooted in quality, taste and refinement. We are classic American design, elevated.

A lifestyle brand born at the confluence of coastal California living and modern luxury; where smart design, trustworthy pieces and undeniable quality emerge in equal measure.

Our intention of Honesty, Integrity and Open-Mindedness has manifested throughout our products, all ethically made in the USA and abroad. We believe that great design liberates you, giving you the freedom to express yourself fully by simplifying a complicated world & affording you the most important thing: time.

LIVED in LUXURY

OUR PROMISE

To only make products we love to wear.
To get better at what we do each season.
To tell inspiring stories which aligns with our products.
To help others to reach their fully dressed potential.
To manufacture in an ethical way, whenever possible in the USA.
To pay our partner suppliers and associates live-able wages.
To make the most out of each moment and enjoy life.
To make exceptional jeans and sportswear for generations to come.

Impressive result.

Packaged for commercial appeal. We wanted something bold, sleek yet familiar. Gen Z’s want practicality, so in additional to the 50ml bottle options we created a series of travel swag for the on-the-go experiential, nomad living, rebel rouser.

“The greatest thing I’ve ever created was Boob Dylan”
-Bob Dylan

WE ARE THE NEW
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