2020
7 THINGS TO AVOID IN STORYTELLING Telling, not showing. One of the most fundamental maxims of storytelling is “Show, don’t tell” — and for a good reason. Rather than talking AT your audience, telling them what to do…
The difference between selling product and creating a brand with real equity has everything to do wth your messaging.
Do you know your “Why?”
7 THINGS TO AVOID IN STORYTELLING Telling, not showing. One of the most fundamental maxims of storytelling is “Show, don’t tell” — and for a good reason. Rather than talking AT your audience, telling them what to do…
Blog 2:// THE TRUTH ABOUT COLLABORATION. When I think of Collaboration, I immediately go to music. When an artist wants to stay relevant they “feature” their faces off. In a recent conversation with an incredible songwriter (whose name I will…
:// Branding 101 Branding, a word and term almost as overused as storytelling is incredibly important but to well understood. What is branding anyway? Regardless of company size, whether Retail or B2B, Its one of the most important aspects of…