Branding, a word and term almost as overused as storytelling is incredibly important but to well understood. What is branding anyway? Regardless of company size, whether Retail or B2B, Its one of the most important aspects of any business. Great reliance on an effective brand strategy is how a company can keep its edge and long-term success in an ever-increasing competitive marketplace and evolving world.

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There's a lot of talk about unleashing your "BIG IDEAL" in the branding space, as well as, "filling the gap," "finding your niche," and discovering what you want to be best known for.  This ties in hand and hand with your brand message and how you want to be perceived.

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Branding, a word and term almost as overused as storytelling is incredibly important but to well understood. What is branding anyway? Regardless of company size, whether Retail or B2B, Its one of the most important aspects of any business. Great reliance on an effective brand strategy is how a company can keep its edge and long-term success in an ever-increasing competitive marketplace and evolving world.

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A Personal Brand is not every single person walking around the earth having a personality. 

A personal brand isn’t perception, that’s just part of the equation.

A personal brand isn’t “an emotional psychological relationship you have with your Google” Wrong.

That’s part of it also.

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