✨ Logo Design Types you should Know

6 Types of Logos Types for Branding Design

✦ Wordmarks
✦ Monogram logos
✦ Brand marks/pictorial marks
✦ Mascots
✦ Abstract logos
✦ Emblems

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✨Branding // Design // Strategy
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✨Handpicked Branding Inspirations for you. 

Curated by: @wearethenew

Designers featured:

//Stardust
//Agam Setiawan
//Wiktor Buksza
//Testoi Paris
//Mufidul

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✨ Authentic Brands Wins

5 Ways to Build an Authentic Brand

What can you do to become a trustworthy brand?

90% of people think authenticity is important when deciding what brands to support.

Build social proof
This might not be the first time you’ve seen us suggest using social proof in your marketing, and for good reason. It’s one of the best ways to build trust in your brand.

Share your story
Your story is what separates your business from your brand. Strong brands have a mission behind them, whether it’s something simple like making people happier or something ambitious like helping the environment.

Listen as much as you speak
When you market your brand, it’s easy to keep talking about yourself. It’s much harder — but also more important — to listen to what your customers have to say about your brand.

Stay transparent
If you want to build a truly authentic brand, you need to practice what you preach and stay transparent with your customers. Openness is key in any healthy relationship, including the one between you and your customers.

Use real images
Share real photos of your team members, your product, and your customers in your marketing.

Do you agree? Share with others.

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12 Business Ideas for Women Entrepreneurs

You can start brand account on these niches on Instagram.

✦ Blogging
✦ Affiliate Marketing
✦ Freelance Writing
✦ Stock trading
✦ Photography
✦ Social media influencer

✦ Sell on Amazon
✦ Life Coach
✦ Transcription
✦ Interior Designer
✦ Bookkeeper
✦ Social Media Manager

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✨Don't Kill Your Brand

Mistakes That Kills Your Brands

-Starting with a cheap brand identity
-Not defining your brand strategy first.
-Not solving problems.
-Not providing great brand experience.
-Stretching your brand too far.
-Not doing marketing.

Do this:

-Invest in good branding.
-Define Your Brand Vision.
-Evaluate and Define your competition.
-Start online marketing.
-Create problem solving products.
-Outline the key qualities & benefits your brand.

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Brand Awareness VS Brand Identity

Brand identity is what people think about when they think about a brand.

Brand awareness is making noise about a brand, and brand identity is the content of that noise.

A strong brand identity stirs up feelings and emotions about a brand.

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✨Don't Sell Connect

The Secret to Selling is Emotional Branding

People are connecting to brands in a different way than the past.

You are often heavily influenced by emotional branding. Think about buying coffee.

Most people have the tools necessary to brew coffee at home. But they’ll still drive five minutes out of their way to pay six dollars for a Starbucks latte.

Emotional branding is building a brand’s voice to appeal directly to a consumer’s emotional state, needs and aspirations

Nike as an example for excellent branding, because in almost all areas they do it right. And they have certainly engaged in emotional branding successfully.

Key Takeaways

1. Determining an emotional state that your product/company can appeal to.
2. Implementing the emotional positioning into your brand strategy.
3. Converting your audience from emotional sympathizers to loyal consumers.

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What is your Brand Archetype?

The Magician
As a brand archetype, Magicians make dreams come true and – hey presto – make problems disappear. They do things, both big and small, that amaze and transform.

The Creator
The Creator has a vision, a way they feel the world should be, and they want to create an enduring product that turns that vision into reality.

The Ruler
The Ruler seeks to eliminate uncertainty by taking control. They like to follow rules but, even better, they like to make them. (Rulers need followers, after all.)

The Lover
Who says romance is dead? Not the Lover, that’s for sure, who inspires closer relationships through sensuousness and seductiveness.

The Caregiver
Caregivers live to give. They’re motivated by compassion and want to make people feel secure and nurtured.

The Sage
The Sage believes that the truth will set you free. They are driven by the desire for truth and knowledge and use them to make the world a better place by sharing their findings.

What is your brand archetype? Comment down.

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